"A place for sharing news, insights and inspiration for the restaurant industry of the Carolinas."

Menu Engineering: Your Restaurant’s Secret Weapon

September 1, 2020

You could be under-utilizing your greatest marketing tool. It’s an industry reality that costs go up, not down. The average profit margin for a restaurant is slim at just 6.2% (removing other costs). Add to this the current economic burden placed on many restaurants to keep their doors open and you’ve got the perfect motivation…

5 Creative Ways to Increase Your Restaurant’s Sales

July 30, 2020

There’s been a surge of creativity and resourcefulness in the restaurant industry. In our Charlotte community alone, we’ve seen businesses pulling out all the stops to keep their customers coming back. Sparks of hope in the midst of what have been strange and difficult times have come in the form of ingenious strategies some restaurants…

Is there hope for restaurants?

June 24, 2020

The restaurant industry is experiencing one of its greatest challenges yet. We’ve created this space with the purpose of sharing from our experience of working with more than 200 restaurants. We desire that Martin’s Corner be a tool to spread hope and practical steps for the benefit of other businesses. COVID-19 has dealt one of the…

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